Be Grateful to Your Customers

Be Grateful to Your Customers

 by Tom Cassell

With the state of the economy many of our clients don’t have the marketing budget they had a few years ago. Here’s an effective marketing strategy that won’t cost you a dime.

Be grateful to your customers.

As consumers, we go through our day having several interactions with people who take our money. From the checkout girl at the grocery to the barista where you get your morning coffee, how many transactions leave you with a good feeling?

Great customer service is viral. When a customer has an excellent experience they’ll share it. With social media outlets like Yelp and Facebook it’s faster and easier then ever for customers to share both their positive and negative experience. One good or bad experience can be shared with hundreds, even thousands of people.

Consider these facts from the White House Office of Consumer Affairs:

• A dissatisfied customer will personally tell 9-15 people about it.
• It can cost five times more to get new customers than retain existing ones.
• 68% of customer defection takes place because customers feel poorly treated.

When you are building your business, you are building your brand. Every customer interaction gives you the opportunity to make a positive impression and build your brand. Ad campaigns expire, a great customer experience lasts forever.

Whether it’s a simple thank you or a well planned customer appreciation strategy, providing a great customer experience will ensure repeat business. If you need assistance with the latter, give us a call and make an appointment with one of our business coaches. We’ll be happy to help out.

Comments

[Craig]

Excellent advice. Have a clear plan for making customer service, appreciation a priority for everyone in your business.