Consumers are complicated. They make decisions to buy, or not buy, a product or service based on a number of reasons: overall marketing message, advertising, sales approach, Web site, company personnel, and much more.
Come hear Jim Joseph discuss his book, "The Experience Effect," about how to build a strong customer experience to establish brand loyalty.
This conference is ideal for small business owners or entrepreneurs looking to:
- Understand their brand's target audience
- Conduct more effective market research
- Connect with customers on an emotional level
- Link digital and non-digital media
Date: Thursday, May 27, 2010
Time: 9:30am - 12:00pm (presentation from 10:30am - 11:30am)
Location: The Merchandise Mart Conference Center, Chicago
Cost: FREE
For more information, call 312.602.2434
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